On September 11, the Wake Forest Chamber’s Business Expo, presented by B & W Hardware Co., will include two free educational seminars facilitated by Wake Technical Community College. Both seminars are ideal for business professionals and local residents interested in upping their game in the business world. Pre-registration is requested.
The first seminar, “Finding Your Brand Voice: The 5 Stories You Need to Market Your Business” will take place from 4:00 – 5:15 pm. (CLICK TO PRE-REGISTER) Join former Disney storyteller, author, and local brand creator, Annie Franceschi, for this exciting presentation to:
- Discover what goes into creating a compelling marketing message (aka “your brand voice”)
- Learn where your stories fit in competing for the attention of your ideal clients Identify where to find the 5 key stories you should be focusing on to create the most powerful marketing for your business
- Perfect for small business owners at all levels of experience, this interactive workshop will leave you feeling inspired to show your value, tell your story and grow your business through branding!
The second seminar, “Social Media 101,” will take place from 5:30 – 6:45 pm. (CLICK TO PRE-REGISTER) If you’re wondering if social media marketing is right for your business, the results are in – whether you are selling a product or service, social media is a great way to drive repeat sales and gain new customers. Tabletop Media Group’s “Social Media 101” presentation will offer a social media overview of Facebook, Twitter and Instagram, and compare the pros and cons of each platform, so you can decide which social media site or sites is right for you and the customers you are trying to attract. We will also cover how to take quality photographs using your smart phone, introduce you to photo editing applications, and walk you through how to post on social media. Feel free to bring your smart phone!